The fashion brand Anthropologie – Romanian Inspiration for the cold season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Anthropologie, the lifestyle US brand that offers women’s accessories and clothing, décor objects and home furniture has presented a collection inspired by the Romanian traditions.
Anthropologie sells experiences, originality, distinction, stories and cultural wealth, not just clothes and furnishings. When it comes to clothes for women, Anthropologie is speaking to a very well defined target. The brand’s representative female customer is very aware, urban minded, and gifted with a natural curiosity about the world; it is also special, intelligent, having a great life experience and a great personality.
This kind of customer needs special products with an interesting and catchy story. In order to respond to these high expectations, Anthropologie is constantly searching for the best inspiration in order to create the ultimate fashion clothes – simple, but with great style and for a powerful personality.
Romania was one of the sources for inspiration. The designers got inspired by the Maramures traditions. They used a wide range of traditional motifs, which they slightly redesigned. They created skirts, boots and shirts painted or embroidered with beautiful flowers, animals or geometrical forms, traditionally seen in the Maramures culture. The collection also has the specific colors of the Romanian region.
The clothes are beautiful, different and offer a special status to the wearer. It is also amazing to know that a tradition that has lasted for more than 2000 years (ever since the Dacians were living in this part of Romania), enriched over time, is the source of inspiration for your clothes.
Romanians can only have one regret about this beautiful work that Anthropologie has done in Maramures – that it was impossible to bring all the richness of the vast culture into their collection. They would probably need more than 100 years of creating collections in order to exhaust these sources of inspiration – Maramures and all its richness (people, traditions, nature, history and way of living).
Maybe you are asking yourself, why should you go to such a place to build a fashion collection? The answer is simple; clothes give you confidence and are transmitting a message about yourself. Imagine how powerful you can feel if you wear symbols, lines, materials and the harmony between them gathered in more than 2000 years. It’s amazing how much harmony you can find in this combination of fashion, luxury clothes and ancient places like Maramures, a symbol of Romania.